Making Complex Ideas Understandable
Contributions
Gathering info and collaborating with Product and Executive stakeholders
Project planning and direction
Script writing and editing
Sourcing voice over talent
Creating storyboards and concept animatics
Creating illustrations from scratch
Motion Design (Animation)
Video Editing and Compositing
Team Members
CEO
Product Owner
Marketing Lead
Designer
Tools
Adobe Illustrator
Adobe After Effects
Adobe Premier Pro
Complex ideas made simple
How can we help people understand?
Analytics by SupplyPike was made to help retail suppliers make sense of their sales performance. However, due to the multiple problems it addressed, users had a hard time understanding the value. So, how could we make it easier to understand?
Explainer video to the rescue
To help our customers understand how we could help them in a simple and digestible way, we knew an explainer video was the perfect tool. My favorite part of this project was working on transitions from scene to scene. I wanted them to be creative and smooth but done in a way that keeps users engaged in the story. What made this project more special was the delight of the team and customers when it was published to the wild!