Personalized Customer Delight at Scale
Contributions
Stakeholder Interviews
Problem Scoping
Researching tools
Creative Direction
Motion Design
Implementation
Team Members
VP Customer Success
Lead Product Owner
Design Intern
Designer
Tools
Adobe Illustrator
Adobe After Effects
Driving Retention with Delight
Can we delight customers at scale?
As SupplyPike’s customer base grew rapidly, we began exploring ways to scale user delight. Our Customer Success Team needed an easy way to highlight success rates in an email to customers. The added challenge was thinking through how we could export this in an animated GIF for sharing in emails.
A Template for Success
After exploring numerous ideas, we discovered a plugin for After Effects called Templater by Dataclay. This was the perfect tool to help us create custom animations with dynamic data. Through a bit of trial and error, we learned how to create an After Effects template that could be personalized with customer data and exported at scale!