Seamless Campaigns for Generating Leads
Contributions
Providing creative direction
Drafting microcopy for email
Designing wireframes
Designing custom Hubspot Email
Designing graphics for each part of the sequence
Final design review and revisions in CRM
Team Members
VP of Marketing
Lead Content Coordinator
2 Marketing Coordinators
Designer
Tools
Adobe Illustrator
Hubspot
Over 400 Leads Engaged
Challenge Header
SupplierWiki is an inbound marketing blog focused on retail supplier education. The main driver for this campaign was to rekindle audience engagement.
Solution Header
After looking at our audience data, we narrowed our focus on re-engaging inactive subscribers with a secondary goal of attracting new subscribers. We approached this by repurposing our most popular content into a bundle that users could sign up for using a single-input popup form on our home page. My goal as the designer on this project was to make the user flow feel connected and seamless by removing friction in the signup and email delivery process. This required understanding the user flow and fostering team alignment for changes needed to avoid frustrating the user.